Challenge

The client approached us to help shape their brand from the ground up. The main objective was to create a fresh, trustworthy, and instantly recognisable identity that would resonate with homeowners and support a seamless e-commerce experience.

Approach

We started by understanding the core value proposition — a seamless experience for the end customer, from online ordering to final installation. With that in mind, we conducted desk research to explore the competitive landscape and identify whitespace for differentiation.

From there, we shaped a clear positioning strategy and developed visual directions that aligned with the brand’s promise: smart protection, made simple.

What we delivered

  • Visual identity and brand strategy

  • Logo design with responsive variations

  • Colour system and type pairing

  • Usage guidance for digital implementation

The final brand identity is clean, approachable, and confident — a system designed to scale with the product offering while remaining instantly recognisable across touchpoints.

The Results

  • The launch of the new identity contributed to:
    ✅ Higher website conversion rates
    ✅ Stronger brand perception among first-time visitors
    ✅ Improved customer retention and loyalty

    This project laid the foundation for a credible and cohesive brand, helping the client step into the market with clarity and confidence.

Fara Insecte

Fără Insecte is a Romanian-based platform offering custom-made insect nets for windows and doors. Designed for ease and clarity, the service provides straightforward measurement instructions and minimal assembly — making it simple for homeowners to protect their space without hassle.

Client

TermoHUB

Services

Brand Identity, Brand Strategy

Year

2025

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